Stop guessing your way to market.
I interview your buyers, define your ICP and wedge, and build your GTM system.
For B2B software founders, Seed to Series B.
Where are you stuck?
“I don't know who my customer really is.”
You can't get buyers on the phone, and when you do, it turns into a pitch.
15 to 20 recorded buyer interviews, sourced through my network and outreach, then analyzed.
Your ICP, wedge, and message in the buyer's words, plus 3 to 5 accounts ready to pilot.
“We win sometimes, and I can't explain why.”
Only the founder can sell, and your first sales hire is coming.
Turn buyer evidence into a pitch, qualification, and sales process, tested on live deals.
A sales playbook, customer case studies, and a spec for the first sales hire.
“Outbound is running, and we need it to work harder.”
Accounts come from a list, and nobody can say who to call this week or why.
Build a signal-driven outbound engine, with agentic outreach and a human approving every send.
Outbound conversations triggered by buying signals.
Each stage stands alone. A 30-minute call tells us where to start.
What I do that you can't.
Why me?
Built GTM from 0 to 1 three times as a founder. 100+ buyer interviews turned early pilots into customers.
Founded GTM at UserZoom, from $0 to $100M ARR. Led Global Accounts at UserTesting through multiple acquisitions.
“Just great to grow the company with someone like Matt.”
“…Matt led his team through a complicated environment and helped us grow some of our largest customers…”
Built a signal-driven outbound engine that finds the PE firms and lenders most likely to need a turnaround CFO.
“Matt built us an engine that knows which desks to call and why. Signals, a coverage map, warm paths in, and a person approving every send.”
3x founder, sales & GTM leader, and researcher.
20 years in B2B sales & GTM · 25 years in research & insights · Created the unmoderated remote research category at UserZoom & UserTesting